Follow these guidelines and you will have an excellent chance to do business within Germany.
Heidi Bremner heads the International department of AZ Bertelsmann. She can be reached at +49 5241 805046; fax: +49 5241 809336 or by e-mail at heidi.bremner@bertelsmann.de.
Japan is the second largest market in the world, yet many catalogers still hesitate to launch there. Although many cite lack of knowledge about the market as their main reason, mailing to Japan is really no more difficult than any other international campaign. Success in the Japanese market does not come from merely translating your catalog. Successful catalogers have established their operations to meet the demands of their Japanese customers. These include accurate order taking, timely delivery of their products, accessible customer service and professional follow-up.