A Look Ahead: Three Mega Trends to Watch

“How is your company reacting to these changes?” he asked rhetorically. “Are you ignoring them or embracing them?”

3. Consumers’ call for data security coupled with their cry for targeted, relevant messages equals a real dilemma for marketers, he said. “And yet it’s imperative for marketers to tackle this challenge. Consumer privacy and data security are key issues in our industry, and I don’t think enough marketers pay attention to them,” said McDonald.