A-Listers

Ostroy believes this evolution is a natural extension of the conventional list business. "Our core competency has traditionally been mailing lists," he says. "But if you start to get out and consult with clients beyond that, there is still a nucleus of lists that is at the heart of a lot of the strategies that we're working with them on. Not to say that it's one-stop shopping — I don't buy into that, and I don't think that's the motivator for clients. There is an ease of adding another layer to an existing successful foundation if that layer is related and is a natural extension of the core services. That's very appealing to clients."