A-Listers

More Than Just List Services

Other list firms sensing increased demands from clients, such as Belardi/Ostroy ALC, also have become more aggressive in offering non-list services. A couple of years ago, Belardi/Ostroy implemented a Growth Strategies Group to expand its service roster into other areas of marketing for its clients. "We really are working as a pure consultancy in that regard, and that's been very instrumental in bringing new clients into the fold as well as enabling us to work on projects that really have very little — or nothing — to do with traditional list management and list brokerage," explains Chairman and Chief Executive Andy Ostroy. "We've become much more of a multichannel marketing partner, transcending the traditional list broker/manager relationships to really become much more involved with our clients as businesses holistically. We look at the clients' business[es] from top to bottom in order to help them, across channels, with their marketing, circulation and promotional strategies to both grow their databases and grow their businesses."