A-Listers

This services expansion transcends the virtual world and the traditional mailing environment. "We look at any aspect of the postal environment as well as our clients' online marketing strategies," Ostroy says. "We work online on both platform as well as promotional affiliates, such as search engine optimization and marketing. On the direct mail side, we really look at the mailing strategies inside out, and how they are approaching their clients, be it from contact strategies to cross-channel promotional strategies. It's a whole soup-to-nuts [kind] of marketing, rather than just a focus on the list side of things."