A-Listers

Along with conventional list management and brokerage, Millard offers circulation planning, lifetime value analysis, merge/purge processing techniques, e-mail marketing, partnership marketing between catalogers and publishers, and cooperative databases.

"We're going to become much more [than] consultants outside of the database world. We've gotten involved in relationship marketing — bringing companies together. This is what we do in the list world, but it goes beyond that," McAleer explains, citing the company's Alternative Media Division.