A Last-Minute Product Information Checklist for the Holidays

The bottom line: The time is now to update your online product information for a successful holiday season and strong start to the new year. Inform consumers and you'll see the profits ring in.

Steve Cole is the chief marketing officer with Gladson, a Lisle, Ill.-based company that provides product images, product content and related services for the U.S. consumer packaged goods industry.