A Last-Minute Product Information Checklist for the Holidays

Product information is also the foundation of wish lists, recipe suggestions, product recommendations and other resources that drive shoppers into additional purchases or stimulate loyalty. The importance of reliable product information cannot be overlooked.

3. Is your online pricing tailored to specific store locations? Holiday shoppers are price conscious and mission driven, and they'll visit a competitor if the price at your store isn't what they were expecting. Because prices vary from market to market, location-specific pricing accuracy is extremely important. Integrate your web and mobile presences with price files and point-of-sale (POS) systems to offer consumers digital prices that reflect the prices in their local store.