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Steve Cole
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It seems the momentum will continue throughout the holiday season. But do you have what it takes to cash in?
Effective merchandising — i.e., giving shoppers the detailed product information they need in order to convert to a customer — is especially critical during the holiday shopping season. The trick lies in communicating brand messages while executing an omnichannel selling strategy. With effective product content online, retailers can drive both e-commerce and store sales.
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- Places:
- Lisle, Ill.
- U.S.
Steve Cole
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