Profile of Success: Built to Last
A hard-working attitude and a desire to create a lasting product keep John Economaki, president and founder of Bridge City Tool Works, at the top of his game
Headquarters: Portland, Ore.
Primary merchandise: a proprietary line of non-powered, precision woodworking hand tools
Annual circ: less than 1 million
# of SKUs: several hundred
Customer demographics: professional men age 40 and older with a passion for woodworking
Sales channels: 75 percent print catalog/direct mail; 20 percent Web; 5 percent e-mail
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