Tailoring Directly to Their Customers

KEYS TO SUCCESS: A hands-on approach and a commited staff. “With us, it has to do with the fact that we’re very hands-on in every aspect of the business,” Sue says. “We style everything ourselves and create all our own patterns. If we won’t wear it, we don’t want to sell it.” Their dedication wears off on the Ben Silver staff, many of whom have been with the company for 15 years or more.