Tailoring Directly to Their Customers
A hands-on approach helps Sue and Robert Prenner shape and style their upscale apparel catalog
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Joe Keenan
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“We didn’t know anything about the catalog business per se, but we did know a little bit about how to market,” Sue recalls. “So we rented lists and it became a mail order business.” In the early ’80s, the catalog strictly sold jewelry. Over time, the couple capitalized on the market for other high-end products, particularly neckwear and other men’s apparel items.
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