Tailoring Directly to Their Customers: A Chat With Sue & Robert Prenner

SP: The people who are at our level of the industry, high-level men’s clothing and accessories, are able to produce at the level that we’re producing are big names that are able to sell at wholesale as well as at retail. So therefore they’ve positioned their retail pricing to be extremely high. The people that we’re talking about are the Polo’s, the Brioni’s or the very, very big names in Italy. We want to stay at a price point that is fair and yet consistent with the quality. It’s very hard to be in that position.