Tailoring Directly to Their Customers: A Chat With Sue & Robert Prenner
A hands-on approach helps Sue and Robert Prenner shape and style their upscale apparel catalog
CS: What are the number of SKUs offered?
BP: Individual units? In the thousands. For example, these jewelry items that have a particular design for a school or just a generic design that could be available — it could be in brass, it could be in gold plate, in sterling silver, solid gold — are all a different SKU, and yet it’s the same design. It explodes out.
- Companies:
- Ben Silver
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