Tailoring Directly to Their Customers: A Chat With Sue & Robert Prenner

BP: We’ve also introduced an eyeglass frame catalog. Ties are the largest segment followed by shirts, but believe it or not, shoes and eyeglasses come next.

SP: I would say eyeglasses are bigger than shirts. We’ve had spin-off catalogs on eyewear and shoes since 2003. Regimental neckwear, authentic British regimental neckties — stripes — have always been a strength for us. We can direct you from your shoes all the way up to your eyeglasses.