Tailoring Directly to Their Customers: A Chat With Sue & Robert Prenner
A hands-on approach helps Sue and Robert Prenner shape and style their upscale apparel catalog
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Joe Keenan
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BP: We’ve also introduced an eyeglass frame catalog. Ties are the largest segment followed by shirts, but believe it or not, shoes and eyeglasses come next.
SP: I would say eyeglasses are bigger than shirts. We’ve had spin-off catalogs on eyewear and shoes since 2003. Regimental neckwear, authentic British regimental neckties — stripes — have always been a strength for us. We can direct you from your shoes all the way up to your eyeglasses.
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