Tailoring Directly to Their Customers: A Chat With Sue & Robert Prenner
A hands-on approach helps Sue and Robert Prenner shape and style their upscale apparel catalog
BP: I’m a big sports fan.
CS: What’s your deepest, darkest secret?
SP: We don’t use any models in the catalog. Everyone in the catalog is either family, friends or employees. Bob and I even are included.
BP: A secret to many is that I’m not Ben Silver. We had someone call up here the other day and ask for Ben Silver. The receptionist told the caller that he had passed away and the caller felt terrible. I made sure that she knew to tell people in the future that Ben Silver was Sue’s father and unfortunately he passed away 30 years ago.
- Companies:
- Ben Silver
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