Tailoring Directly to Their Customers: A Chat With Sue & Robert Prenner
A hands-on approach helps Sue and Robert Prenner shape and style their upscale apparel catalog

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Joe Keenan
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BP: We’ve recently gotten into fundraising. We have a grandchild who has diabetes, so we’ve gotten involved with Juvenile Diabetes Foundation. We’ve even had some preliminary conversations of using a catalog to generate funds for a non-profit foundation.
CS: What are your hobbies?
SP: We’ve had to stop all our hobbies with all of our work and family responsibilities. We like to travel, create ideas. We have four grandchildren so we enjoy spending time with the family. I’m also an avid reader.
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