Tailoring Directly to Their Customers: A Chat With Sue & Robert Prenner
A hands-on approach helps Sue and Robert Prenner shape and style their upscale apparel catalog
CS: What sets your company apart from the others?
SP: We make our products out of the best fabrics. If they have flaws we reject them, where many other companies would just let it go. We’re more into the details than most. Our quality and taste.
BP: I think we have a much better handle on knowing what our customer wants. An in-depth knowledge of the customer. I also like to think we provide value at a fair price.
- Companies:
- Ben Silver
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