Tailoring Directly to Their Customers: A Chat With Sue & Robert Prenner
A hands-on approach helps Sue and Robert Prenner shape and style their upscale apparel catalog
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Joe Keenan
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BP: Obviously there have been a lot of mistakes, any business makes a lot mistakes I think. Lots of them turned out to be the typical mistakes — hiring the wrong person, not getting rid of someone when you should have, etc.
SP: Both of us can make mistakes in terms of management style, because we’re so hands-on in a way, makes us less able to deal with some of the management of people issues that arise. We could be very busy doing resourcing and so we don’t have time to really watch somebody develop or not develop until that person hasn’t developed fast enough and it’s time to let them go.
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