Tailoring Directly to Their Customers: A Chat With Sue & Robert Prenner
A hands-on approach helps Sue and Robert Prenner shape and style their upscale apparel catalog
CS: Has the catalog served as a vehicle to help drive traffic to your Web site?
BP: Absolutely. The Web just becomes their order form. Currently 25 percent of our sales come from the Web, 10 percent from retail and 65 percent from the catalog.
CS: What’s the biggest mistake you ever made in the business and how did you recover?
- Companies:
- Ben Silver
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