Tailoring Directly to Their Customers: A Chat With Sue & Robert Prenner

BP: Also we only have one men’s store in Charleston, South Carolina, and although it keeps us busy, we’re selling clothing to people all around the country and they’re just looking at a picture in a catalog. They don’t have the hands to touch it, they don’t have the chance to have it tailored from any sort of alterationist. And so that’s what we have to do in the catalog and not scare them away by too high a price.