A Framework for Driving Omnichannel Loyalty

Similarly, the Deloitte study found that customers who engaged with the brand in certain ways were more valuable than those that didn't engage in a particular behavior. For example, customers who visited a retailer's mobile website spent 59 percent more than customers who did not. Customers who "liked" a retailer on Facebook spent 44 percent more than customers who did not. So what's next? Here's a framework to help you develop a strategy for increasing omnichannel loyalty.