A Framework for Driving Omnichannel Loyalty

Omnichannel retail and the challenges that it presents are real phenomena that you need to tackle head on. Take a hard look at your customer loyalty strategy because what you'll quickly realize is that you have a lot of untapped ideas on how to increase loyalty, and ultimately revenue, across numerous customer segments. A modern loyalty program can help you execute on those ideas in a cost effective and agile manner.
David Louie is the director of products for 500friends, a loyalty marketing platform for retailers.