Get Ready for the Holiday 2005 Sales Season
A four-step strategy
By
Curt Barry
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Examine any customer service issues from last holiday, and correct problematic areas.
* How fast were orders turned around?
* How did order accuracy compare to expectations?
* Did receiving keep pace with shipping?
Next, get as much information as possible about the upcoming season from your marketing and merchandising personnel. Many warehouse problems during the holiday result from a less-than-effective partnership between operations and marketing/merchandising. Among the areas to discuss:
* projected order volume by week;
* number of active SKUs;
* expected arrival dates for purchase orders in your warehouse;
* any changes to product mix;
* any special programs or offerings being planned; and
* planned inventory levels.
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- Companies:
- F. Curtis Barry & Co.
Curt Barry
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