Get Ready for the Holiday 2005 Sales Season

Smart marketers start preparing for the next holiday immediately after the prior year’s holiday celebrations have passed. Here’s a four-step strategy to help you get a jump on the holiday 2005 season.

Step #1: Assess Results, Gather Data

Review the overall past selling season for key issues or concerns to be addressed before this year’s holiday selling season arrives. Answer the following questions:
* How were overall season sales?
* When were the peak sales times?
* Were there any shifts in ordering patterns?