Get Ready for the Holiday 2005 Sales Season
A four-step strategy
By
Curt Barry
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These trends can cause some rather drastic spikes and accompanying problems in any catalog business. During the past several years, we’ve heard horror stories of poorly planned operations resulting in excessive order backlogs, unfulfilled promises to customers, unmet expectations and higher than expected costs. Some of these miscues nearly put successful companies out of business. Many, but not all, of these problems can be minimized or eliminated with early planning, especially in your distribution center.
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Curt Barry
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