Get Ready for the Holiday 2005 Sales Season
A four-step strategy
By
Curt Barry
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Then when things settle down after the holidays, compare your sales, budgets and customer service figures against expectations. With actual numbers in hand, you’ll be able to better budget and plan across all areas for the 2006 holiday season.
Curt Barry is president of F. Curtis Barry & Co., a Richmond, Va.-based firm that specializes in operations and fulfillment consulting for catalog and e-commerce companies. Contact him at (804) 740-8743 or by e-mail at cbarry@fcbco.com. Or visit the company Web site at www.fcbco.com.
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