Historical Perspective: Cataloging’s Early Years
A former graphic artist at Sears recalls what life was like.
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There also were many outside studios and artists working on catalog pages in the early 1950s. One of those artists worked mainly on fashion pages using French pastels (very smeary) to create magnificent layouts that almost looked like finished illustrations. He’d draw, hunched over his layout board, smoking cigarettes and listening to radio broadcasts of horse races.
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- Companies:
- Sears, Roebuck & Co.
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