The Ties That Bind
A former consultant to Fortune 500 companies, Peter Long now guides forward his family’s heritage
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Lessons learned from mentors: You can’t win the war by outspending bigger competitors.
Favorite catalog: New Pig, which sells industrial cleaning equipment. “Our challenge is to engage the customer with products that aren’t necessarily photogenic. I’ve taken some lessons from the New Pig case study: We’ve put people in our catalogs and found interesting ways to present information.”
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- Companies:
- MCH
Reported Donna Loyle
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