The Ties That Bind
A former consultant to Fortune 500 companies, Peter Long now guides forward his family’s heritage
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2002 sales growth: About 20 percent, with profits up 36 percent.
From a journal to a catalog: MCH, which this year celebrates its 75th anniversary, originally started in New York as the Educational Clearing House, a journal for secondary school principals. Founder Forrest Long, Ph.D., grandfather of current CEO Peter Long, was a professor of education at NYU, and the journal included case studies and information for school principals. It became very popular, and in the 1930s the founder starting renting the journal’s mailing list to marketers. Eventually he moved the company from New York to Sweet Springs, MO (from which he originally hailed). He died in 1989 at the age of 94.
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Reported Donna Loyle
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