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Grew up: Covington, KY

Experience: For 16 years, Salyers wrote a syndicated newspaper column on sewing and fashion, which led to a national cable TV show. “That was a great training ground for public speaking and being in front of the camera — ideal for a Fabulous-Furs evangelist!”

Business goals: “I feel like Cinderella every day! We’ve totally exceeded my expectations.” Salyers recognizes that many catalogs haven’t succeeded, and she appreciates her company’s growth and recognition. “Our success builds a better community and creates more jobs and a stronger economy. I love those aspects of building a business.”