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How the catalog began: “Founding a catalog was the last thing I ever expected to do,” says Donna Salyers, president of Fabulous-Furs. During several visits to New York in the 1980s, she realized she was one of few people without a full-length fur coat. “Instead of buying a coat that day, I was inspired to create a luxurious alternative.” After a year of laying the groundwork, Salyers’ brainchild — a catalog comprised of faux-fur products — became a rapid success. “When customers began calling from Hollywood, I knew we were on to something.”