A Fast Track to Social Success

4. Integrate throughout. Support your social-marketing initiatives throughout your other online and offline marketing channels. Optimized press releases with appropriate links and images should be issued with each social component launched. Last-minute supplemental catalog mailings might refer to social promotions, such as contests and new Web site product review or forum features. Paid advertising on targeted social sites should lead people to landing pages that can be shared or tagged. Brick-and-mortar store promotions should support social initiatives directing people to your Web site.