A Fast Track to Social Success

For the multichannel marketer who has yet to adopt a specific social-marketing strategy, it may appear a daunting, if not impossible, task to jump into during this holiday selling season. But here are four social tactics you might want to consider.

1. Participate in existing social networks. Target those with the social and demographic profiles of your typical customer. Identify existing social networks that reach that specific profile and offer substantive content. If you sell underwater cameras and watches, for example, look to blogs and other social sites for divers. Post tips and commentary about the best times and places to shoot photography for certain water conditions.