A dedication to self-improvement allows Randy Brough to keep a competitive edge

By Matt Griffin and Catalog Success

What drives him: “I love that it’s becoming a very competitive business. And it’s great to see the catalog industry as a whole is utilizing new and exciting tools, attracting new customers and satisfying the growing demands of unique customer bases.”

About Lifeway
Catalog established: 1919
Primary merchandise: faith-based books, music, supplies and gifts
Annual circ: 20 million
# of SKUs: 17,500 (online access to more than 100,000)
Locations: corporate offices and original DC in Nashville, Tenn.; second DC in Lebanon, Tenn.
Size of DCs: Nashville, Tenn.: 165,000 square feet, 14 bays; Lebanon, Tenn.: 250,000 square feet, 23 bays