A dedication to self-improvement allows Randy Brough to keep a competitive edge

By Matt Griffin and Catalog Success

Success tip: “Stay familiar with the best tools possible, but understand that the supply chain is only as good as the relationships that hold those links together. So be relationship-oriented as well,” he advises other catalogers.

How he got started in cataloging: A part-time job with Service Merchandise during his sophomore year in college convinced Brough to embark on what would be a 10-year stint with the jewelry, gift and home goods cataloger. “I thought [cataloging] was the best of many worlds. I saw retail and all of the other business aspects in addition to cataloging. It’s that diversity that kept me involved.”