A dedication to self-improvement allows Randy Brough to keep a competitive edge

By Matt Griffin and Catalog Success

Profile of Success: Randy Brough, supply chaing manager, Lifeway

Greatest initial challenge: Making the distribution center (DC) a core competency for the company. “LifeWay’s DCs were treated as a forgotten part of the organization. … It was basically a necessary evil to be dealt with.” For the first few months, Brough, who joined LifeWay in 1994, and his boss even researched the possibility of outsourcing the entire operation.