A Day with a Pro: List Broker

“It is a business of parallels,” says Bogner.

Determining which lists might work is done by logic and common sense and often by looking beneath the surface. The more similarities between customers, the better the list, he says.

In addition to recommending lists, your broker might also be able to suggest ways to improve your house file sale revenue. While it is not a list broker’s job, many can offer insight on segmenting your house file so that it will be more attractive in exchanges.