A Day with a Pro: List Broker

As we all know, lists are normally rented or exchanged in the catalog business. Rented lists are used for a limited period of time in the hopes that some names will become customers. Brokers negotiate terms of the rental agreement on behalf of the client. Bogner, for instance, will present a client’s mailing piece to the list owner. If the offer is acceptable, Bogner will work out such details as price, length of use and when the list can be used.