A Day with a Pro: List Broker

Within a week 150,000 names were exchanged between the companies.

“It was all logical,” says Bogner, who asked the other list broker to leave his emotions at the door. “By trading the names we each had a nucleus of house file names.”

Bogner describes a list broker’s job as one that requires juggling, quick decision making, high levels of human interaction, persistence and ingenuity.