A Day with a Pro: List Broker

“I am only as good as my client’s next mailing,” says Bogner, emphasizing that if there is no next mailing then he won’t make any more money.

Negotiation

“The list business is now a negotiation business,” says Bogner. “An experienced list broker can make you money every time out.”

Not only is this statement bold, but it gives an indication of the stress brokers live with every day.