A Day with a Pro: List Broker

“If you are sitting in your office counting your commission, you are not doing your job,” Bogner says of inattentive brokers.

Brokers have an incentive to work in their company’s best interest. Working on your catalog nearsightedly will not ensure a steady income for the broker.

Brokers don’t make money by recommending lists just one time. They make money by diligently working to help you meet your long-term goals, says Bogner. In several instances, Bogner has recommended his customers use lists or databases that yield him no commission.