Portrait of a Pioneer
A Customer-Centric Approach and Other Enduring Lessons Learned From the Old Sears Catalogs
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Of course, there are many more success factors than the ones mentioned here, but the most important—and most basic—is customer satisfaction based on understanding the shopper.
Sears at the turn of the last century made every effort to take care of its customers in excellent ways—even without the use of computers or the Internet.
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- Companies:
- Sears Shop At Home
- Sears, Roebuck & Co.
Sang-youb Lee
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