A Continuity Mailer ... Who Me? Never! Why Not?

Magee adds that the load on the shipping department can be challenging when a high volume of auto-replenishment orders needs to be sent out. Catalogers should schedule functions clearly to serve continuity orders as well as individual phone and Web orders.

Information systems. It's best to utilize a system designed to manage continuity customers and shipping cycles. Attempting to "shoe horn" existing fulfillment and data systems may be problematic. Some key points to remember: