A Continuity Mailer ... Who Me? Never! Why Not?

Meet Operational Challenges

Along with the obvious benefits, continuity programs add certain operational demands.

Inventory planning and management. Continuity products may make inventory planning more predictable, since you'll know today whom you'll sell to next month. However, the accuracy of projections can have long-ranging impacts, for example, being out of stock on auto-replenishment items can be disastrous, as missed shipments can't be made up.