A Continuity Mailer ... Who Me? Never! Why Not?

Food marketers are the most likely catalogers to run an active continuity program, since their products are consumable and open to replenishment. But there's a wide range of products and program sizes, so don't limit your thinking to food items. Take a look at your evergreen products to see if they might be candidates for a continuity offer to increase purchase frequency. If the products in your existing line aren't appropriate for continuity marketing, ask your merchants to identify continuity products that appeal to your customers.