A Continuity Mailer ... Who Me? Never! Why Not?

While continuity marketing is compelling from a sales standpoint, it can be operationally complex — when you decide to pursue a continuity strategy, do it with your eyes wide open to avoid mistakes and omissions.

Should You Develop a Continuity Program?

First, evaluate whether your product line contains a viable continuity product. The most common are consumables that customers don't want to run out of, such as: