A Continuity Mailer ... Who Me? Never! Why Not?

Keep Customers In

The tricks to retaining your continuity customers are clear communication, understanding customer needs, letting customers retain a level of control, and keeping on top of data and analysis.

Prior to the Internet, customers didn't experience the level of purchasing control they expect today. The best way to retain customers in your continuity program is to give them as much control as possible — for example, allow them to delay shipment dates when they'll be out of town, adjust the item mix they receive each month, etc. By putting control in customers' hands, you ensure they receive the products they want, when they want them.