A Compendium of the Year’s Top Tips in Cataloging and E-commerce

By The Catalog Success Staff

Proceed with caution when it comes to promotional offers.
The names you select to get a free-shipping offer should be in specific groups. For example, use the offer to reactivate 24-month-plus multibuyers, or to convert catalog requestors. But don’t offer it to your most recent buyers unless you want to drive traffic to the Web.
—Stephen R. Lett, Lett Direct, Strategy, “What You Need to Know About Promotional Offers,” April, Catalog Success