A Compendium of the Year’s Top Tips in Cataloging and E-commerce

By The Catalog Success Staff

Improve matchback results.
Before starting a matchback process, have your vendor run your mail tapes and the order file through standard address correction software. Standardizing addresses in both files will improve your match rate. So instead of making the program match 1234 Hazel Grove Lane with 1234 Hazel Gr Ln, both your mail tapes and your orders will have the same software-approved layout.
—Terrell Sellix, McIntyre Direct, Special Report: Matchbacks, March, Catalog Success